Everything I have learned about writing good ads has revolved around a couple of main ideas. One is to focus your writing on the benefits not the features. The second is to tap into the readers emotions to create desire. Desire to learn more about your product or service. Desire to buy your product or service.

Step 1: Set the Tone
Decide what kind of ad you want to write. Funny, serious, gift ad,  or a scare tactic ad. Decide this first and try to keep this tone throughout your ad.

A Funny Example:
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Subject: Did your butt just fall off? Mine Did!

Body:
Oh it’s true…I had to pick my butt up off the floor and throw it away. It weighed 40 lbs.

Pick up your butt and throw it away with BodyLastics FatButt Remover!

P.S. Your fat butt will only keep getting bigger…click here now!
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Or, you could write a serious ad like this:
Subject: Learn How To Make Money Online?

Step 2: Make a Ranked Features List
Make a list of 5 features of your product or service. Create as many as you can, and then pick the best 5. Then rank these 5 in order of importance. Make number 1 the most important and number 5 least important.

Step 3: Convert Your Features to Benefits
Convert the features list from step 2 into 5 benefit statements.  For example; ‘24 Email Ads’ would become ‘Save Time by using the Ready-Made Ads.’  Another Example; ‘Video Training’ becomes ‘Learn the easy way with the step-by-step video training.’

You will use the benefit statements, not the features list in your ad. Keep the benefit statements in the same order as the features they describe.

Step 4 Write Your Attention-Getter!
Select the greatest benefit…the number one benefit from step 3. The rest of the ad will highlight this singular benefit, and reinforce it. Using this number one item; Write the Attention Getter. This will be used in the Subject Line of your email ad or Heading of a solo ad. For now just select one of the following list from Brian Clark’s ‘10 Sure-Fire Headline Formulas That Work‘:

1. Who Else Wants [blank]?
2. The Secret of [blank]
3. Here is a Method That is Helping [blank] to [blank]
4. Little Known Ways to [blank]
5. Get Rid of [problem] Once and For All
6. Here’s a Quick Way to [solve a problem]
7. Now You Can Have [something desirable] [great circumstance]
8. [Do something] like [world-class example]
9. Have a [or] Build a [blank] You Can Be Proud Of
10. What Everybody Ought to Know About [blank]

You fill in the bracketed variables! Once you start grasping the idea of attention getters, you can write your own. But, if you do decide to write your own, don’t forget to test them for success.

Step 5: Build Interest
Begin the body of your ad by immediately reinforce your main benefit you stated in your attention-getter to strengthen their interest to read on. There are several ways to do this, my favorite is to: Pose more specific questions to lead the reader closer to the answer. But don’t answer yet. This will do two things spark desire, and invoke the reader to read on.

Step 6: Build Desire
You’ve got their attention and interest at this point, now you are working on building desire to participate in your offer. If you are successful here, you reader will take further action.

Step 7: The Sales Pitch
Strengthen their desire with more benefits. Use the benefits numbers 2-4 in step 3. You can elaborate a little here, but keep this as a LIST of benefits.

Also, Include these important parts here:

Make it a BARGAIN.
Make it RISK FREE.
Make it URGENT.

This will lead up to the next step

Step 8: The Call To Action
This is where you ask the reader to do something. Examples: Visit my website to [benefit here], Go here to [benefit here], Read my blog to [benefit here], etc… you get the idea! You fill in the benefit parts, and your writing portion is almost complete.

Step 9: Proofing
Next use spell check, check your grammar and punctuation, make sure you stayed on the tone you specified in step 1, identify all the parts and make sure you have covered all the bases.

A-Attention
I-Interest
D-Desire
A-Action

If all is well, save your ad, then publish or send to your email list.

Step 10: TESTING
You cannot test with one ad, so once you have two or more ads you can split-test your ads. This is as simple process of comparing the results one ad has over another. Take the one that gets the most responses, study it’s comparison with the less popular ad, and then write a third ad and compare results with the winner of the first two. Repeat this process many times, and the end result is REALLY GOOD ADS!

Study the difference between ads that do really well and ones that do not. Let me know what you find by posting comments.

All-in-all, you owe it to your self to learn these steps required to write good, successful, ads. The success or failure depends on your willingness to improve your ad writing skills.

Thanks for reading my article!

My name is Rick Brown. I have been successful at internet marketing and advertising for more than 5 years now. I’ve tried a lot of programs, and I know what works and what doesn’t. And better, what costs money and what is free. There is money to be made, but it requires effort and initiative on your part.

Currently me and my partner are making $200 per sale. If you are interested and want to learn more, I have a sign up form at More Information SignupForm.