Here are some tips you can use to reduce costs of PPC campaigns such as Google Adword Campaigns.  If you are new to PPC then I strongly suggest you be very careful and watch your campaigns closely, and pause them if you have to.  It is really easy to enter the information to run a PPC ad, and then a few hours later have a bill of $100-$200.  To avoid this, make sure you set your daily spending limit to whatever you can afford.

For the low cost PPC campaign, start out with only 1 campaign, with 1 ad.  For that 1 ad, use only about 10 related keyword/keyword phrases.

My personal belief is that if you ever have to bid more than a dollar…that keyword is not worth it.  There are plenty of keywords to choose from.  Also, change your keyword to ad and ad to landing page relevance.

Keep your keyword set related to each other and related to your ad.

Here is a quick example:
keyword list:

free safelist
safelist list
free safe list
free safe list membership
free safelist blaster
join safelist
safelist pro

Here is the an ad that goes with that…
——————————–
Free Pro Membership
FREE Email SafeList. Just Signup
as FREE and We’ll Do The Rest!
TheSellerDoor.com
——————————–

See how the keywords are related to each other, and
see how the keywords are used in the ad.  That will give me better ad placement, better click-through ratio, and a lower cost/click.

To help you in your keyword search…start out with one single idea such as:

free safelist

Then enter that into a keyword suggestion tool like Google’s Keyword Tool

It will give you a comparison of like keywords, the amount of competition for each keyword, and the amount of traffic a keyword gets.  Use this tool to find keywords with high traffic and low competition. Those are the keywords that have not been over exploited.

You can use the 3 tools I have listed at:
Keyword Tools

Bookmark that site so you can return to it every time you need to create a new PPC campaign.

That is all there is to it really, repeat as much as you can.  That example gets me 4-5 signups a day and costs about 2 or 3 dollars a day.  That’s pretty good.

I use Google AdWords, but I have also, in the past, used Yahoo’s Overature.  You can setup your AdWords for Google at adwords.google.com.

Thanks for reading my article!

Rick Brown
thesellerdoor.com