Getting traffic and keeping traffic are two very different things. Getting traffic is fairly easy, keeping it not so easy. What I mean by keeping traffic is…simply getting them to come back. That means they must have a reason to return to your site. This idea of returning visitors is one of the top advertising objectives, and you should be thinking about it.

Having a product that requires replenishable items is good, and having a service that people come back to in order to use it is good too.  Having regular, returning customers is an essential part of any business.

Examples of this: a car needs fuel, toys need batteries, air-fresheners need refills. Get the idea? A reason to return to the store for something.

The internet is a little different, but not much. If you provide a service that people will frequently need you will have return customers. If your membership requires members to login at least once a week for some reason, you will have returning customers. If your site has a useful resource, people will bookmark it and return.

In the internet world, the best way to ensure that users will come back is to require membership. Paid memberships are even better but not necessary. If you have to pay for membership, you will want to get your money’s worth, right? The idea is that you have to come in (login) to see what’s going on inside, and in that case, you are a returning customer. Logging in is the equivalent to using your membership card at a video store.

Memberships are a more reliable form of getting people to return, but another way is to simply have good content that people will want to bookmark.

Useful content on your website could be anything from an informative article to a list of items. Or perhaps a tool that is useful to some daily activity. The idea is to provide your visitors with something that IS something to them. If you do that, you will have created a returning visitor to your site. If you do not, you will always be marketing to new users, and that simply will not make you successful in the internet business.

Keep your site content useful, and current, and require a login if possible in order to do stuff like post comments, or to view valuable information. Whatever you do, keep this in mind…you MUST have returning visitors to your site if you plan on being successful in the long run.

Thanks for reading my article!

Rick Brown
thesellerdoor.com

That’s right, I’m the dumb ass that went to the store and bought the peroxide, baking soda, and Mountain Dew, just to see it glow. It did not work! After I tried it, I went online to check it out and sure enough, it was confirmed, it does not work. If you don’t know what I’m talking about check out the YouTube video.

How Cool!, I thought…add some peroxide and baking soda to Mountain Dew, shake, and presto…instant glow in the dark bottle. I tried it and nothing. I shook the bottle harder, still nothing. I tried different amounts…still nothing. It just goes to show, when we want something to work, we really want it to work. Even after I found out that it is a hoax, I still tried it a couple more times. Perhaps I have too much free time, and I love to experiment.
So I like to test things by testing I can find out what works and what doesn’t work. The best way to learn is to try something for yourself.

So, the Mountain Dew did not glow-in-the-dark, so what. I have found other cool things on the Internet that do work for example, a crystal radio that only needs some copper wire and a diode. A really cool project to pick up your local AM radio station.

Another fun project that I found on the Internet is a homemade cotton candy maker. That proved to be a little more difficult, but it did work.

All in all, I would say that I have spent a lot of time testing online promises.

Internet business opportunities are no different than the fun science projects I have found…some of them work, and some of them don’t. Some only work for certain kinds of people, and others don’t work for anyone.

It’s really easy to get caught up in the hopes that something will work. Especially when we want to believe in the grand promises that are made. But big promises do not make the system work any better, and certainly does not make the program more valuable. It only seems more valuable because of our own desire to believe that it will work.

Owning your own Internet business is a great way to make money, but don’t expect that you can just plug in a website and money will start falling out of the sky at you. You are delusional if you think that way; however, if you are willing to work at it, then it is a most excellent way to earn money. It will take some time and persistance on your part. I have been at it for over 5 years now.
Thanks for reading my article!

My name is Rick Brown. I have been successful at internet marketing and advertising for more than 5 years now. I’ve tried a lot of programs, and I know what works and what doesn’t. And better, what costs money and what is free.

Good luck!

Here are the links to the experiments I mentioned:

Mountain Dew Glow in the Dark:
http://www.youtube.com/watch?v=-AGt0TROlnA

Cotton Candy:
http://www.youtube.com/watch?v=2q3a_GppX94&feature=related

Crystal Radio:
http://members.aol.com/stevef88/radioloo.htm

The Good
Effective use of email based advertising is still one of the greatest ways to advertise your business. But, you have to do it right. So what is the right way? Quality ads sent through double opt-in lists are GOOD.

The Bad
You have your double opt-in list ready to go, and you send an un-desirable ad. That is BAD. If you take the approach of the BAD, you won’t loose your website, or get sued, but you won’t make money either. So, what’s the point? To make money is the idea of being successful in your business; right?

The Ugly
You don’t bother with a safe list at all, and your ads are bad. This approach can get very UGLY. I will not drag this out, it is really quite simple. If you want to email ads to people, it is ultimately best to play by the rules. If you take the approach of the UGLY, you will most likely loose your website, affiliate membership, and could possibly get sued. That sounds ugly doesn’t it.

The Good
This approach will take you far in your internet business endeavors, and you can repeat it as much as you like without any repercussions. If you are trying to brand your company’s name, as you should be, repercussions like down time and name changes are detrimental to your business. It pretty much kills your business, and you are stuck with starting over and hopefully learning from your mistakes. That is the way I learned, from my experience. So I am passing on my experience to you…all of it…the good, the bad, and the ugly.

I cannot stress enough the importance of writing good ads. If you are in it for the long haul, take my advice, learn how to invoke desire in your potential customers. They will want to know more about what you are selling, and then, your potential customers convert to leads, and with appropriate follow-through, your leads convert to paying customers, and that absolutely leads to a return on your investment.

My name is Rick Brown. I have been successful at internet marketing and advertising for more than 5 years now. I’ve tried a lot of programs, and I know what works and what doesn’t. And better, what costs money and what is free.

There is money to be made, but it requires effort and initiative on your part. Currently, me and my partner Maggie McGill are making $200 per sale. If you are interested and want to learn more, We have a an information Signup Form.

Good luck!