Getting traffic and keeping traffic are two very different things. Getting traffic is fairly easy, keeping it not so easy. What I mean by keeping traffic is…simply getting them to come back. That means they must have a reason to return to your site. This idea of returning visitors is one of the top advertising objectives, and you should be thinking about it.

Having a product that requires replenishable items is good, and having a service that people come back to in order to use it is good too.  Having regular, returning customers is an essential part of any business.

Examples of this: a car needs fuel, toys need batteries, air-fresheners need refills. Get the idea? A reason to return to the store for something.

The internet is a little different, but not much. If you provide a service that people will frequently need you will have return customers. If your membership requires members to login at least once a week for some reason, you will have returning customers. If your site has a useful resource, people will bookmark it and return.

In the internet world, the best way to ensure that users will come back is to require membership. Paid memberships are even better but not necessary. If you have to pay for membership, you will want to get your money’s worth, right? The idea is that you have to come in (login) to see what’s going on inside, and in that case, you are a returning customer. Logging in is the equivalent to using your membership card at a video store.

Memberships are a more reliable form of getting people to return, but another way is to simply have good content that people will want to bookmark.

Useful content on your website could be anything from an informative article to a list of items. Or perhaps a tool that is useful to some daily activity. The idea is to provide your visitors with something that IS something to them. If you do that, you will have created a returning visitor to your site. If you do not, you will always be marketing to new users, and that simply will not make you successful in the internet business.

Keep your site content useful, and current, and require a login if possible in order to do stuff like post comments, or to view valuable information. Whatever you do, keep this in mind…you MUST have returning visitors to your site if you plan on being successful in the long run.

Thanks for reading my article!

Rick Brown
thesellerdoor.com