This article is a demonstration to a previous entry titled…10 Steps To Writing
Traffic Generating Ads.

Step 1: Set the Tone

My tone for this example is: serious

Step 2: Make a Ranked Features List

My Features List:
• Video Training
• Back office
• Pre-Defined Ads
• Automation Software and Training
• Website

My Features List in order of importance:
1. Automation Software and Training
2. Pre-Defined Ads
3. Video Training
4. Website
5. Back office

Step 3: Convert Your Features to Benefits

My Features List Stated as Benefits:

1. Automation Software and Training
   Benefit Statement 1. Save lots of time by automating your efforts.
2. Pre-Defined Ads
   Benefit Statement 2. Pre-Written Ads means you won’t have to spend time writing
   them.
3. Video Training
   Benefit Statement 3. Totally simple step-by-step video training anyone can follow.
4. Website
   Benefit Statement 4. Immediate website to promote.
5. Back office
   Benefit Statement 5. Simple to use BackOffice makes tracking sales easy.

Step 4 Write Your Attention-Getter!

ATTENTION-GETTER: How Home Business Owners are Regaining Valuable Time

This example is a modification on #3 and #7.
Here are the fill in examples.
3. Here is a Method That is Helping [blank] to [blank]
Here is a Method That is Helping Home Business Owners Re-Gain Valuable Time
7. Now You Can Have [something desirable] [great circumstance]
Now you can Advertise your Home Business in Far Less Time.

Step 5: Build Interest

Posing questions is a good way to build interest:

Do you spend a lot of time writing ads?
Do you spend a lot of time posting those ads?
Do you spend a lot of time looking for
better ways to automate your advertising efforts?

Step 6: Build Desire

Use your benefits statements in this area and stretch them.

• Benefit Statement 1) Save lots of time by automating your efforts.What if you had your own auto-responder? Wouldn’tthat be useful…think about it…as many messagesas you want, the ability to upload leads, and noextra fee attached…the auto-responder comes withthis package.Would you like an article posting tool to save
  you tons of time, and introduce you to article
  hosting sites you didn’t know existed? Included!
• Benefit Statement 2) Pre-Written Ads means you won’t have to spend time writing
  them.Save lots of time by NOT writing ads. Pre-Tested and pre-Written Ads means
  you don’t have to write them.
• Benefit Statement 3) Totally simple step-by-step video training anyone can follow.This easy to understand, step-by-step, advertisingand marketing program is a must have for any business.With the easy training videos, you will learn howto do much more in far less time.
• Benefit Statement 4) Immediate website to promote.Your website is ready for you to begin promoting as soon asyou sign up.YES, There’s More!

Did you notice that #5 is missing. I sometimes leave out the last one
because by this point I really have enough material, but then again, I may decide to use
it later.

Step 7: The Sales Pitch

Make it a BARGAIN. Make it RISK FREE. Make it URGENT.
The low startup cost of only $250 compared to similar
programs is a GREAT DEAL! A $4,500 Software Package
with re-sell rights and complete marketing system for
next to nothing.

Plus you get a $25 discount on your first Yahoo Pay-Per-Click
campaign.

Just about everything you could think of has been
handled, so don’t hesitate…

By the Way, did I mention that you get $200 per sale…
paid directly into your PayPal or AlertPay account.

That means after only 2 sales…Your making a profit.

Step 8: The Call To Action

Think you could encourage 2 others to start
making money?
Yes!
Great, then Proceed to:

http://thesellerdoor.com/SignUp.php?tc=w011

And get started Today.

Step 9: Proofing

In this area, read the entire thing several times.
Check spelling, grammar, and punctuation.
Is it easy to read? Does it get your main point across.

In this example my main benefit is saving time.
Did I make my point? You decide, and leave me a comment.
Your comments are welcome and appreciated.

Now it is time to put it all together.

---

SUBJECT: How Home Business Owners are Regaining Valuable Time
BODY:
Do you spend a lot of time writing ads?
Do you spend a lot of time posting those ads?
Do you spend a lot of time looking for better
ways to automate your advertising efforts?

What if you had your own auto-responder? Wouldn’t
that be useful…think about it…as many messages
as you want, the ability to upload leads, and no
extra fee attached…the auto-responder comes with
this package.

Would you like an article posting tool to save
you tons of time, and introduce you to article
hosting sites you didn’t know existed? Included!

Free up your time by NOT writing ads. Pre-Tested
and pre-Written Ads means you don’t have to write them.

This easy to understand, step-by-step, advertising
and marketing program is a must have for any business.

With the easy training videos, you will learn how
to do much more in far less time.

Your website is ready for you to begin promoting
as soon as you sign up.

YES, There’s More!

The low startup cost of only $250 compared to
similar programs is a GREAT DEAL! A $4,500
Software Package with re-sell rights and
complete marketing system for next to nothing.

Plus you get a $25 discount on your first Yahoo Pay-Per-Click
campaign.

There is nothing to loose because everything you could
think of has been handled for you, so don’t hesitate…

By the Way, did I mention that you get $200 per sale…
paid directly into your PayPal or AlertPay account.

That means after only 2 sales…Your making a profit.
Could you convince 2 others to buy?
Yes!
Great, then Proceed to:

http://thesellerdoor.com/SignUp.php?tc=w011

And get started Today.

---

Step 10 Testing

Here is a little tip for split testing. Take an Ad
like this one, make some subtle changes like using a slightly
different Attention getter, or stressing a different MAIN benefit.
Then use that to split test the two together to see which one does
better. Study the winner to see why it won.

---

Thanks for reading!

My name is Rick Brown. I enjoy internet marketing and advertising, and have
fun doing it.

Currently me and my partner are making $200 per sale. If you are interested
and want to learn more,
visit our Signup Form.

Everything I have learned about writing good ads has revolved around a couple of main ideas. One is to focus your writing on the benefits not the features. The second is to tap into the readers emotions to create desire. Desire to learn more about your product or service. Desire to buy your product or service.

Step 1: Set the Tone
Decide what kind of ad you want to write. Funny, serious, gift ad,  or a scare tactic ad. Decide this first and try to keep this tone throughout your ad.

A Funny Example:
——————————————
Subject: Did your butt just fall off? Mine Did!

Body:
Oh it’s true…I had to pick my butt up off the floor and throw it away. It weighed 40 lbs.

Pick up your butt and throw it away with BodyLastics FatButt Remover!

P.S. Your fat butt will only keep getting bigger…click here now!
——————————————

Or, you could write a serious ad like this:
Subject: Learn How To Make Money Online?

Step 2: Make a Ranked Features List
Make a list of 5 features of your product or service. Create as many as you can, and then pick the best 5. Then rank these 5 in order of importance. Make number 1 the most important and number 5 least important.

Step 3: Convert Your Features to Benefits
Convert the features list from step 2 into 5 benefit statements.  For example; ‘24 Email Ads’ would become ‘Save Time by using the Ready-Made Ads.’  Another Example; ‘Video Training’ becomes ‘Learn the easy way with the step-by-step video training.’

You will use the benefit statements, not the features list in your ad. Keep the benefit statements in the same order as the features they describe.

Step 4 Write Your Attention-Getter!
Select the greatest benefit…the number one benefit from step 3. The rest of the ad will highlight this singular benefit, and reinforce it. Using this number one item; Write the Attention Getter. This will be used in the Subject Line of your email ad or Heading of a solo ad. For now just select one of the following list from Brian Clark’s ‘10 Sure-Fire Headline Formulas That Work‘:

1. Who Else Wants [blank]?
2. The Secret of [blank]
3. Here is a Method That is Helping [blank] to [blank]
4. Little Known Ways to [blank]
5. Get Rid of [problem] Once and For All
6. Here’s a Quick Way to [solve a problem]
7. Now You Can Have [something desirable] [great circumstance]
8. [Do something] like [world-class example]
9. Have a [or] Build a [blank] You Can Be Proud Of
10. What Everybody Ought to Know About [blank]

You fill in the bracketed variables! Once you start grasping the idea of attention getters, you can write your own. But, if you do decide to write your own, don’t forget to test them for success.

Step 5: Build Interest
Begin the body of your ad by immediately reinforce your main benefit you stated in your attention-getter to strengthen their interest to read on. There are several ways to do this, my favorite is to: Pose more specific questions to lead the reader closer to the answer. But don’t answer yet. This will do two things spark desire, and invoke the reader to read on.

Step 6: Build Desire
You’ve got their attention and interest at this point, now you are working on building desire to participate in your offer. If you are successful here, you reader will take further action.

Step 7: The Sales Pitch
Strengthen their desire with more benefits. Use the benefits numbers 2-4 in step 3. You can elaborate a little here, but keep this as a LIST of benefits.

Also, Include these important parts here:

Make it a BARGAIN.
Make it RISK FREE.
Make it URGENT.

This will lead up to the next step

Step 8: The Call To Action
This is where you ask the reader to do something. Examples: Visit my website to [benefit here], Go here to [benefit here], Read my blog to [benefit here], etc… you get the idea! You fill in the benefit parts, and your writing portion is almost complete.

Step 9: Proofing
Next use spell check, check your grammar and punctuation, make sure you stayed on the tone you specified in step 1, identify all the parts and make sure you have covered all the bases.

A-Attention
I-Interest
D-Desire
A-Action

If all is well, save your ad, then publish or send to your email list.

Step 10: TESTING
You cannot test with one ad, so once you have two or more ads you can split-test your ads. This is as simple process of comparing the results one ad has over another. Take the one that gets the most responses, study it’s comparison with the less popular ad, and then write a third ad and compare results with the winner of the first two. Repeat this process many times, and the end result is REALLY GOOD ADS!

Study the difference between ads that do really well and ones that do not. Let me know what you find by posting comments.

All-in-all, you owe it to your self to learn these steps required to write good, successful, ads. The success or failure depends on your willingness to improve your ad writing skills.

Thanks for reading my article!

My name is Rick Brown. I have been successful at internet marketing and advertising for more than 5 years now. I’ve tried a lot of programs, and I know what works and what doesn’t. And better, what costs money and what is free. There is money to be made, but it requires effort and initiative on your part.

Currently me and my partner are making $200 per sale. If you are interested and want to learn more, I have a sign up form at More Information SignupForm.